During (COVID- 19), the communications sector is no longer confined to traditional communication and searching for information but it has become the essence of usage data, contents and digital applications by individuals, governments and companies to ensure the continuity and sustainability of economic and social activities in light of new social distance procedures and the full lockdown in most countries around the world.
Digital technologies are fundamentally transforming our economies and countries, making turning point and affecting all sectors, such as agriculture, education, health, governmental and financial services.
E-Money (PYes) app has been widely used since the first Covid-19 infection was reported in Yemen. The service was promoted on AMB social media platforms, as well as on E-mail and customer services in all AMB branches.
Also, AMB gave priority to implementing a number of emergency cash transfer projects on PYes. Accordingly, the Bank has contributed to helping beneficiaries get their entitlements with no need to queue at payment sites, as well as buy needs online with no need to use cash.
Following proliferation of the Corona pandemic in Yemen, AMB expanded the use of PYes services, and introduced ‘online finance’. Besides promoting the service among current AMB clients, new clients were being targeted.
The service intends to enable AMB clients to repay loan installments on cellphone using ‘PYes App’ with no need to approach any of the AMB offices. In addition, it also enabled them to provide services to their clients such as paying utility bills (mobile phone, landline, internet, electricity and water) with no need to go to service-provider offices. Moreover, it enables them to conduct several transactions in a single month. Meanwhile, clients can apply for a loan or loan renewal without visiting AMB premises.